True WELLth Brand Creation
To ensure that the podcast didn’t feel too “Corporate-y” we wanted to keep the look and feel of the podcast to be an arms’s length distance away from the Brighton Jones brand, while still clicking in with the overall feel.
For the logo we wanted to highlight the creative spelling of “Wellth” so we wanted to make ensure the eye is drawn to it. I used the Georgia typeface which is the serif font the Brighton Jones logo is based off of,
Also since the podcast would have a bigger media footprint than just podcast episodes, I wanted to design the brand to be simple and adaptable to any format necessary. I selected the four primary colors as a nod to the shows mission of defining the four core areas of wellbeing “Financial, Emotional, Physical, & Emotional”.
True WELLth Video Trailer
We needed a teaser trailer that would get to the message and feel of the podcast. A video that could be sent around to build excitement for a launch squad, a video that could be sent to prospective guests, and a video that could act as a first point of contact to people being introduced to the show.
I drafted the script and had the host cut the voice over. I later used the same script and cut a 4 minute audio trailer that serves as the first podcast episode, to give potential listeners a taste of the show.
Due to time and budget restraints we needed to get this video out quickly I landed on doing a whiteboarded illustration video, that would keep viewers engaged during the voice over.
True WELLth Website
We created a compelling landing page that could be used to send out to media and guests to promote this show. The page lived under the Brighton Jones home page and allowed for easy navigation.
click here to visit the website